How to Grow Your Author Platform and Reach Your Ideal Reader

One of the biggest challenges authors face is getting their books into the right hands. For your book to be successful, you need to be able to reach your ideal reader. This is critical whether you’re publishing with a traditional publisher or going the self-publishing (or indie publishing) route. I cannot stress this enough: your book’s success depends on you being able to reach your people. What is an Author Platform and Why Does it Matter? In the publishing world, your platform as an author is your ability to sell books through who you are or who you can reach. This usually breaks down into the following areas: who you are (i.e.: are you famous? an expert in your field? etc.) your personal and professional connections media outlets (including social media) that you can use to sell books. Ugh, right? This is the […]

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